Designer: Jeffrey Sebelia

Jeffrey Sebelia to Design Denim Line for Real American Brands, Inc. (RLAB)

LOS ANGELES, Oct. 15 /PRNewswire-FirstCall/ -- Fresh from its

acquisition of the Apocalypse Clothing Company, and its lead designer,

Jeffrey Sebelia, (See news: Real American Brands, Inc. Acquires Company

Owned by "Project Runway" Winner) the Real American Brands company (Pink

Sheets: RLAB) announced today plans to launch its own premium denim line,

according to Doug Newton, CEO of RLAB, and founder of another brand owned

by the company, Billy Martin's USA.

"This will be a cutting-edge, premium denim line" Newton said "but not

carry premium prices. Plus, it will made in America, of all places!"

Designed by Jeffrey Sebelia, winner of the 2006 Project Runway TV series,

Newton said "the line will be positioned to compete with True Religion on

styling, fit and comfort, but unlike more-expensive brands, will be priced

within the reach of value-conscious, style-driven consumers both at home

and abroad."

"Our brand will be different from the vast universe of competing

premium products being manufactured and marketed today because it will be

100% USA manufactured, and carry the exclusive label 'Born & bred in the

USA' (TM), a US trademark owned by Billy Martin's USA, a wholly owned

subsidiary Real American Brands, Inc. The name of the new denim line will

be announced soon, said Sebelia.

About Real American Brands, Inc.



RLAB is a designer, marketer and wholesaler of fashion-forward apparel

for men and women, whose heritage includes the Apocalypse Clothing Co.; the

Cosa Nostra(R) and Good Vig labels designed by Jeffrey Sebelia; the 29 year

old western lifestyle brand, Billy Martin's; and its flagship boutique at

the Trump Plaza in New York City.



According to Newton, "With our recent acquisition of Apocalypse and its

design and US based manufacturing team, RLAB is now positioned to implement

our growth and diversification strategy. As the name of the parent company

suggests, RLAB is devoted to developing a family of brands whose origins

and style reflect our country's unique culture, heritage and way of life,

with potential for solid growth in today's global marketplace."



Forward-Looking Statements



N. B. Statements about RLAB's future expectations, including future

revenues and earnings, and all other statements in this news release other

than historical facts are "forward-looking statements." Since these

statements involve risks and uncertainties and are subject to change at any

time, the company's actual results may differ materially from the company's

plans if its assumptions prove to be incorrect or for a variety of other

reasons.









SOURCE Real American Brands, Inc.